Event technology consultancy, Event Footprints, has announced the addition of Braindate to its tech platform portfolio.
Braindate, a platform enabling people to learn from each other and form valuable connections based on topics of interest, was integrated at C2 2024 in Montreal, the world’s largest experiential marketing conference.
Rob Curtis, co-founder of Event Footprints, said: “While it can function as a stand-alone event platform, Braindate integrates perfectly with Bizzabo and Klik, two platforms we deploy at live events.”
As a major sponsor of C2 2024, Braindate invited Curtis and Adam Sharp, co-founder of Event Footprints and CEO of Clevertouch, to experience the platform firsthand at Canada’s flagship marketing event.
Curtis recounted his initial experience with Braindate in 2019 at C2, facilitated by Klik. He highlighted Braindate’s ability to connect individuals with shared interests, citing a memorable conversation with the head of IBM as an example. “Braindate delivers several key ingredients for any event organiser,” Curtis said. “Its primary function is to connect people who might otherwise remain anonymous.”
During C2 2024, Curtis participated in peer group sessions on topics like measuring the business case for live events, aligning with Event Footprints’ mission. The event focused on themes such as experiential and immersive experiences, innovation and sustainability, and AI and commerce, using Braindate to facilitate self-curated content streams and networking opportunities.
With the addition of Braindate, Event Footprints aims to enhance its tech portfolio and offer more dynamic and personalised networking opportunities for the UK’s event organisers.