Event technology company, Etherlive, has launched ’Preferred Partner Program’, which it says will help event venues and hotels offer better support for their IT event services.
A company study, carried out in July 2013, of over 100 UK hotels and venues, pointed to a basic lack of understanding of broadband and potential ramifications of poor IT infrastructure at conferences, meetings and events, says Etherlive.
The new programme has been designed to help in-house teams become fully conversant with today’s technological requirements for meetings and events. The endorsement will give corporates assurance that participating hotels and venues are up to speed and aware of their needs for video-conferencing, delegates’ use of PDAs, streaming media and the security of the network.
Overseen by Business Development Manager, Alan Jaramillo, Etherlive’s Preferred Partner Program offers venues a conference and event specific audit of bandwidth capabilities and security along with suggestions on how the venue can monetise the network through sponsorship opportunities.
“Our research showed an evident lack of understanding of Wi-Fi and bandwidth knowledge, and we have created an easy way for hotels and venues get up to speed with what clients require,” he says. “Free Wi-Fi may be one thing but it is imperative that venues do not see this as sufficient, as all too often it just isn’t robust enough for today’s tech-reliant meetings.”
Juliet Price, Executive Director of the HBAA, adds: “Etherlive are helping to pave the way for hotels and venues to embrace technology and get au-fait with a new language and way of doing business. It is crucial that conference offices and agents alike are trained and fully in line with the emerging requirements of corporates.”
Etherlive’s Preferred Partner Program offers:
- Training with in-house meeting and event sales teams, covering both existing capabilities and capabilities which can be brought in
- Pre-win sales support from Etherlive including full proposal creation, which can be re-branded and passed onto the customer
- Step commission structure starting at 10 per cent
- Full solution support including design, deployment, support and removal bespoke to the events requirements.
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