New research has revealed the estimated economic impact of Emirates Old Trafford’s major events in 2023 to be worth £22.5m to the local economy.
Marketing Manchester, the not-for-profit agency charged with promoting Greater Manchester on a national and international level, was responsible for the research. The agency looked at the economic-related impacts associated with staging major sporting, entertainment and business events.
Figures have been calculated utilising the eventIMPACTS Toolkit and based on the number of visitors to Emirates Old Trafford’s highest attended events throughout 2023. These include two sold-out Arctic Monkeys concerts, the Vitality Blast and Hundred fixtures, plus an International T20 versus New Zealand and the Men’s Ashes Test match.
Daniel Gidney, chief executive, Lancashire Cricket, said: “2023 has been another momentous year for Lancashire Cricket and Emirates Old Trafford. The venue delivered another incredible run of events that continue to make a major impact beyond the stadium in supporting the local economy.”
Andy Burnham, Mayor of Greater Manchester, added: “I was lucky enough to be one of the hundreds of thousands of attendees at Emirates Old Trafford this summer for the Men’s Ashes Test Match and I was hugely honoured to be asked to ring the iconic five-minute bell before play started.
“The latest redevelopments that have been undertaken this year are a testament that. Greater Manchester is very proud of the world-class reputation of the venue and for the broader impact that its hosting of major events continues to have across the whole region.”
