EEF Venues has appointed Shakeela Cumberbatch as a sales executive. Cumberbatch will support the company’s AIM-gold accredited venues: Broadway House in Westminster, Engineers’ House, Bristol and Woodland Grange in Leamington Spa.
Cumberbatch will be based at Woodland Grange in Leamington Spa where she will be responsible for generating new leads and developing business across the group.
Cumberbatch, from Radford in Coventry, previously worked for The Ricoh Arena Coventry as a sales executive, having started there as an apprentice after leaving college in August 2014. She gained strong experience working within a highly targeted sales conference sales environment to secure high profile corporate clients and large events.
David Vaughton, director of venues for EEF Venues, said: “Our year-on- year order book is 21% ahead of the corresponding point last year, following on from turnover growth of 31% over the last three years, so this latest investment is an indication of the confidence we feel in the market.
“The diversity and calibre of the business gained is testament to our strong sales team, led by Anna Poole, our national sales manager, whose commercial focus and people skills continue to impact on our performance.”