Edgbaston has signed a new long-term contract with Fordhall Farm Event caterers to be the stadium’s official concession management company.
The deal will see Fordhall Farm Events, based in Market Drayton, supply over 50 street food style units around Edgbaston during Vitality Blast games, Blast Finals Day, and international matches.
It extends a partnership between the two brands which stretches back to 2015.
Commenting on the extended partnership on the two brands, Edgbaston operations director Claire Daniel said: “Edgbaston is committed to sustainability and prioritising sourcing products from local suppliers. Fordhall Farm very much mirror our ethos.
“They are a family-led business, one of the first organic farms in the country, and supply much of the produce to units at Edgbaston from their on-site farm butchery.”
The deal also extends to providing catering options at Rugby School for Warwickshire’s three Metro Bank One Day Cup games in August.
Fordhall Farm Events are tenants to England’s first community-owned Organic farm, The Fordhall Community Land Initiative.
Director Ben Hollins, added: “It feels like a genuine collaboration, being part of the Edgbaston team. We’re excited about the future working with such an iconic venue.
“The long term contract gives Fordhall Farm Events the ability to invest in infrastructure to enable us to support Edgbaston on improving customer experience while improving the match day sustainability aspirations.”
