The Eastside Rooms hosted its official cross-industry launch party earlier this week under the theme The Great Big Take Off.
Over 450 event professionals attended the event, which saw international food stations, a gala reception and a plane in the main halls of the venue.
The Eastside Rooms invited guests ‘aboard’ Eastside Airways, giving them the chance to win £1,500 of travel vouchers as they explored the new venue.
The event also celebrated the industry and doubled as the opening reception to the CHS Birmingham exhibition.
Leanne Bladen, sales and marketing director, The Eastside Rooms, said: “We have been open for a while now and have already hosted some stunning events. But we also owed it to everyone that’s been involved to give them an amazing launch and a chance to celebrate the welcome return of this industry. It was an all-in-one celebration of the venue, the city and the industry.”
