DRPG kicked off its 45th-anniversary celebrations on Tuesday, 26 November with a live broadcast, partnering with LightBulb Teams to deliver ‘The Big Build’ initiative.
The event, streamed across the globe, brought together clients, agencies, venues and suppliers to construct prosthetic hands as part of the ‘Give a Hand’ programme.
The 60-minute broadcast, hosted live from DRPG’s HQ studio complex in the Midlands, guided participants through the assembly process in real time, fostering collaboration across multiple locations.
Teams included DRPG clients, partners and suppliers such as Nationwide Building Society, NEC Birmingham, ExCel London, and Attivo, alongside colleagues from DRPG’s satellite offices in Germany and the US.
Karen Small, Meeting Needs board member, and head of The Giving Committee said: “As the industry’s charity, it’s imperative we give back to causes close to our community, who so generously support us.”
By the end of the broadcast, 62 prosthetic hands had been completed, exceeding DRPG’s goal of 45 hands for 45 years. These prosthetic hands will now be delivered to individuals in lower economically developed countries, providing them with greater independence in their daily lives.
DRPG has extended the initiative outside of the broadcast, encouraging other businesses and organisations to get involved through this team-building activity until the end of 2024.
David Meade, founder of LightBulb Teams, commented: “It was incredibly rewarding to see teams across the globe assembling prosthetic hands live during the broadcast. Once completed, these hands are accompanied by personal messages from the builders and delivered to recipients across the developing world. These hands allow people to feed themselves, write, and regain the independence we often take for granted. This initiative showcases the power of teamwork and compassion to transform lives.”
This event comes as part of a collective goal from DRPG to deliver 45 CSR projects within the 45th anniversary year.
For more information on how to get involved in DRPG’s Big Build visit Big Build Challenge | DRPG’s 45th Anniversary.
