As part of DRPG’s 45th anniversary celebrations, CEO Dale Parmenter and the group’s UK marketing team are taking on a charity ‘source to sea’ challenge as part of the company’s ongoing commitment to giving back.
DRPG has set a goal of completing 45 corporate social responsibility (CSR) projects throughout their milestone year, with this challenge being one of the most demanding and high-profile initiatives.
Over four days in May, the team will travel over 220 miles along the River Severn by foot, canoe and bike, beginning in the Welsh mountains and culminating at the Severn Bridge.
The challenge will support four carefully selected charities—Meeting Needs, Wheels for All, Creative Futures, and the Severn Rivers Trust. These charities were chosen for their efforts in positively impacting local communities, supporting inclusivity in cycling, safeguarding environmental resources, and fostering the next generation of creative talent.
The objective for the challenge is to secure £5,000 for each charity with the total goal set for £20,000 by the end of the 45th celebrations in June.
Parmenter said: “At DRPG, we believe in pushing boundaries—not just in our professional projects, but also in how we contribute to our community. The Source to Sea Challenge is an opportunity to raise awareness and crucial funds for organisations making a tangible difference in communities and industries that are very close to our hearts.
He added: “It’s also a fantastic way to celebrate DRPG’s 45 years in business. For me personally, the River Severn and the towns, cities, and iconic landmarks along its route hold countless memories and significance throughout my career and family history, making this journey all the more special.”
Marketing and engagement lead for DRPG, Alex Cottom, will be joining Paramenter on canoe for the water-based routes. He said: “It’s a true honour to take on this challenge alongside Dale as part of our 45th-year celebrations, supporting four incredible charities that make a real difference in the Midlands and beyond.
He added: “One thing’s certain — this effort will have a lasting impact, and we’re calling on our incredible network to get involved, donate, and cheer us on every step of the way.”
To support Dale and the DRPG team as they tackle this charity challenge, visit their donation page.
