Creative communications group DRPG successfully concluded its Innovation Week, hosted by its dedicated innovation entity, DRPG Labs. The event at DRPG’s Hartlebury studio showcased recent advancements in technology and AI for the events and experiential industry.
Each day of DRPG Labs’ Innovation Week featured interactive sessions allowing attendees exploration of advanced technological experiences within typical event set-ups around the studios. Upon arrival, guests were welcomed and taken through to the experience by robot event guides, followed by demonstrations of Muxwave‘s transparent LED walls that transform visual presentations, and transparent touchscreen solutions enabling product showcases and augmented reality interactions.
Attendees engaged in guided presentations with in-person presenters and real-time, multilingual avatars. The avatar provided detailed vehicle specs, answering delegate questions instantly. DRPG also used camera based analysis with German based partners ‘These Guys’ to track in real time the sentiment of our audience, we were able to, without bias, understand 37 emotions using AI and one camera looking at the audience.
DRPG Labs, launched in 2024, builds upon previous engagements with comms and event professionals, including the DRPG Labs Live series, a touring activation presented at client offices across the UK last summer.
Starting April 15, DRPG Labs will host monthly virtual Innovation Sessions, led by the Innovation and Creative teams, offering clients a chance to explore and apply the demonstrated technologies to real-world industry use cases.
Nick Fagan, head of Innovation at DRPG, commented: “The Innovation Week provided our clients with the latest combination of technology and its capabilities to deliver absolute accessible content and unique user journeys. In turn, maximising audience engagement and elevating the overall event experience. It’s one thing reading and hearing about these trends, but it has been invaluable for our clients to see this technology physically applied to the methods of event delivery they are used to, and not so used to!”
CEO Dale Parmenter, said: “This week reinforced DRPG’s ongoing commitment to innovation and delivering solutions that have measurable impact. DRPG Labs is pivotal in driving our strategic approach to technology adoption, client engagement, and sustained growth.”
For further details about DRPG Labs reach out to Nick and the team here.
