Full service agency drp has announced the acquisition of Penguins, the Windsor-based events agency. This acquisition increases the team total to 221 people across the Midlands, London, Leeds and now Windsor.
Penguins will not be changing its branding, and their inclusion has led drp to announce they expect turnover to increase to £35m by 2020.
Penguins, which is celebrating its 30th anniversary in the industry, is an expert agency in live events and incentive travel solutions, providing management, production and digital servicing to clients such as Honda, GSK, British Airways, and Unilever. With a team of 22 people, they will be adding a new dynamic to the drpteam.
Mark Buist, managing director at Penguins, said, “Joining drp opens up a host of opportunities for Penguins, drp and our customers. We are committed to the growth of Penguins and wider drp and cannot wait for the exciting journey ahead.”
Dale Parmenter, group CEO of drp, commented, “This is an extremely exciting time for the drpteam and we are looking forward to expanding our capacity and capabilities in four locations across the UK. Penguins is a well-established, innovative and active agency, which we are very much looking forward to welcoming into our team.”
