Cvent has announced that MICE sourcing volume through its online channels set new record highs in 2024, surpassing pre-pandemic numbers for the first time.
The Cvent Supplier Network sourced $16.5bn (£13.1bn) in MICE business last year, making it one of the top MICE hotel and venue marketplaces. Cvent’s Venue Directory generated $577m (£456.5m) in confirmed bookings revenue, surpassing pre-pandemic records by 75%.
Early 2025 MICE trends show strong demand for AI-powered solutions to help hotels manage higher RFP volumes and meet planner expectations.
The positive sentiment is further supported by key insights from the 2025 Cvent Planner Sourcing Report: Europe Edition, which revealed that 60% of planners expect in-person meetings to increase in 2025.
Bharet Malhotra vice president and head of hospitality at Cvent, said: “MICE business is immensely important to the hospitality industry, driving both high-margin revenue and occupancy rates. We were thrilled to see MICE sourcing volume reach new heights in 2024, and strong early sourcing trends give us confidence that corporate spending on in-person meetings will continue, delivering significant benefit to hotels and venues across Europe and around the world.”
Jason Gutteridge, director of sales & operations at Venue Directory commented: “The remarkable growth we saw in 2024 is a testament to the important role in-person experiences continue to play in enabling and accelerating organisational success. Our platform’s success highlights the value we bring to hotels and venues across Europe looking to connect with event professionals and collaborate with them to deliver exceptional meetings and events. As we look ahead to 2025, we are excited by the positive trends and are committed to continuing to support our hotel, venue, and event planner clients through innovative new products, enhanced advertising opportunities, expansive data security and privacy standards, and robust customer support.”
