Coventry Building Society Arena is one of the first organisations in the West Midlands to receive a Green Tourism Award through a partnership with West Midlands Growth Company.
Following the announcement of the Arena’s new sustainability partnership with E.ON to drive its continued decarbonisation, the business, sport, and entertainment venue has been awarded bronze certification. It will now work with Green Tourism to progress towards achieving silver and gold level awards.
The comprehensive process required the Arena to provide sustainability evidence across 18 categories relating to environmental, social, and governance (ESG) criteria.
The venue has made significant progress in becoming more sustainable over the last two years, including eliminating single-use plastic packaging, reducing waste, and ensuring as little as possible is sent to landfill.
The Green Tourism Award also recognises the Arena’s contribution to the local community and economy.
Last year, the venue hosted 55 community tours for 1,429 people. It also welcomed five school visits and supported seven local charities, including hosting One Day at Christmas for 200 guests in December.
Tom Davies, head of supply chain at the Arena, said:
“Achieving this accreditation is recognition of the hard work put in by the team in recent years to enhance our sustainable practices, including encouraging our partners and visitors to be conscious of their environmental impact. Supported by our partners at E.ON, we are now entering a new phase of our sustainability strategy as we continue to reduce our carbon footprint and positively impact the local community.”
