Hospitality provider Keith Prowse
launched its latest business report underlining the resilience of the
corporate hospitality market, at the Kia Oval today (16 November).
The report, titled Why Face-to-Face Interaction Means Business,
revealed that electronic methods present no substitute for face-to-face
interaction with respondents saying that face time with guests and
colleagues builds stronger relationships, while 90 per cent agreed that
it produces an environment that is conductive to decision making.
The
report also identified that 75 per cent of respondents prefer to use
corporate hospitality as opposed to a traditional board room meeting as a
means to build relationships.
Speaking at the launch Andrew
Hodgkins, MD of Keith Prowse, said: “People are now more time-precious
with the average length of a meeting at 60 minutes, however with a
corporate hospitality day at the cricket, for example, you can spend
over 10 hours a day with a client to build stronger business
relationships.”
Keith Prowse says that its hospitality events for
Twickenham and Wimbledon continue to sell out indicating that companies
are still recognising the value attached to a hospitality investment at
these types of events.
“It’s imperative we continue to identify
market trends and it is encouraging to see the value that companies are
placing on corporate hospitality,” Hodgkins adds.
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