Convene rebrand for 200 Aldersgate, St Paul’s in London

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The Convene portfolio of brands, a company that manages premium meeting, event and flexible workspaces and includes etc.venues, has announced that its venue at 200 Aldersgate, St. Paul’s in London will be converting to a Convene-branded location in early 2025.  

As part of the conversion to Convene, 200 Aldersgate, St. Paul’s, the venue will undergo renovations including an updated floorplan, new furnishings and technology enhancements. The location spans more than 2,322sqm and will comprise eight meeting rooms across two floors. 

The decision follows the company’ brand segmentation earlier this year to create a stronger distinction across its portfolio: Convene is a premium lifestyle brand best suited for large, highly experiential events, while etc.venues is an accessible lifestyle brand designed for value-driven small meetings and corporate trainings. 

The venue will close for renovations in mid-December and re-open as Convene 200 Aldersgate, St. Paul’s in March 2025. 

The Convene portfolio of brands also includes Club 75, and the ‘by Convene’ label for bespoke locations in partnership with other organisations. 

The company is now the largest single provider of dedicated meeting and event venues in North America and the UK, with a network of more than 35 locations across nine cities. 

To learn more, visit: https://convene.com/  

Photo: Courtesy of Convene

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