ConferenceLeeds has announced the launch of its new campaign, Virtual Leeds, as a response to the Covid-19 pandemic.
The campaign, which is now live on ConferenceLeeds’ website, is offering organisers the chance to ‘experience the exceptional’ via a digital tour of its venues across the city.
Using Virtual Leeds, users will be able to explore venues across the city via an accurate visual representation of the venue of their choosing. The digital exploration features national museum The Royal Armouries, the Queens Hotel and the Northern Ballet as it celebrates its 50th anniversary, amongst many others.
Virtual Leeds aims to fill the absence of one-on-one venue tours due to the pandemic with a digitally-focused approach, and through this continue to support conference organisers as well as connecting with the wider conference industry as a whole.
The launch of Virtual Leeds follows ConferenceLeeds’ new website and refreshed brand proposition, which was created with the view to position Leeds as a leading conferencing destination through an enhanced digital presence and integrated marketing strategy.
Claire Heap, head of ConferenceLeeds, said: “We’re absolutely delighted to have launched Virtual Leeds on our new website. Amidst the global pandemic, the UK’s conference and events industry has been quick to adapt to a more digital approach, and the launch of Virtual Leeds is a true reflection of this. By offering an enhanced digital service, we are able to continue supporting conference organisers and connect with the wider conference industry as a whole. In showcasing the very best that Leeds has to offer, we hope to continue to build upon Leeds as a conferencing destination, but it is able to return stronger and more resilient than ever before. We hope that everyone gets involved with Virtual Leeds and tells us all about their experience using the hashtag on Twitter, #ConnectWithConferenceLeeds.”
To experience a virtual tour at Virtual Leeds, click here.
