Conference News, in partnership with global event agency Identity, has published its latest white paper, Charting New Waters for Audience Behaviour. This comprehensive report provides invaluable insights and strategies for event organisers navigating the challenges and opportunities of today’s evolving event landscape.
Based on the experiences and insights of over 100 event professionals, the white paper addresses some of the most pressing issues facing the events industry, exploring how organisers can tackle reduced audience attention spans while strengthening loyalty and engagement strategies.
Key themes highlighted within the report include the importance of adopting marketing tactics that prioritise an audience-first approach and offers guidance on selecting the most effective communication channels to connect with modern attendees. Additionally, the report provides practical advice on maximising the potential of hybrid and on-demand event formats.
“This white paper is designed to equip organisers with the tools and strategies they need to thrive in an ever-changing industry,” said Jack Newey, portfolio director at Conference News. “Understanding audience behaviour and adapting to it is critical for creating impactful and engaging events.”
Charting New Waters for Audience Behaviour serves as a roadmap for enhancing engagement, fostering loyalty, and meeting the rising expectations of today’s attendees.
Request your FREE copy here to gain actionable insights to enhance engagement, build audience loyalty, and adopt innovative approaches to event marketing and delivery.
