The latest industry trend reports reveal a notable rise in B2B event revenues. In addition, satisfaction levels are significantly up among sponsors and exhibitors. A recent report by UFI, the Global Association of the Exhibition Industry, highlights the positive industry trends with data demonstrating the vast improvement in Net Promoter Scores (NPS), going from -18 to +8 between 2016 and 2023.
The industry’s accelerated digital transformation, in response to the pandemic, not only reaffirmed the importance of human connection and the need for face-to-face meetings but also ushered in a new landscape where virtual, in-person and hybrid event formats can thrive. Leveraging event technology effectively is crucial to enabling organisations to deliver their programmes successfully across all formats.
The UK sector has bounced back according to the latest research from the UK Conference and Meeting Survey 2023 (UKCAMS). The UKCAMS report shows that, in 2022, there were an estimated 1.02 million conferences and meetings in the UK, representing a substantial recovery from 2020 and 2021 (0.2 million and 0.44 million events respectively).
With momentum back and optimism for future development, The Conference News and Cvent Event Tech Survey 2024 reveals a pivotal shift in the event industry’s focus, transitioning from revenue generation to prioritising attendee experience and engagement – a strategy proving highly effective in event growth. The industry has evolved; where return on investment (ROI) once dominated as the key KPI, satisfaction is now recognised as a leading factor in achieving better event experiences and profitable long-term results.
Find out about other shifting priorities, challenges and actionable insights you can adapt to your models to create world-leading events.
The report covers:
- Virtual versus in-person events – delivery of events in the format your audience wants
- The event technologies organisers are investing in
- Technology integration strategies
- Key KPIs
- Data processing improvements and efficiencies
- Tailoring data strategies to match client wants
- Creating buy-in and training programmes
Felicia Asiedu, Marketing Director for Europe at Cvent said, “It’s an exciting time for the industry as we now have more channels, more ways to engage and more opportunities to reach all types of people. Event technology is already a facilitator to execute efficiently, deliver high levels of engagement and capture insights across all audiences and event formats. The future looks bright as technology will play an even more pivotal role in maximising event impact and enhancing digital components that complement both in-person and virtual experiences.”
Find out how to transform performance across your portfolio and discover best practices – request the report here.
