CHS Leeds has expanded its Hosted Buyer Programme this year due to an increase in demand as the show continues to grow its visitors.
The organisers are already predicting a 32% rise in hosted buyers, with a strategy focused on bringing new buyers to the event.
The announcement supports the event’s strategy of putting specific resource around its Hosted Buyer Programme, while tapping into Leeds’s growing media and financial hubs and targeting event professionals within the many companies attracted to the city.
The programme has also looked to focus on corporate event managers and PA/EA’s from the North, 27% of the hosted visitors and VIP’s attending the event will be new to CHS Leeds.
Lou Hindley, commercial director, CHS Leeds, said: “We are delighted by the early numbers that are joining us for our hosted buyer programme and our overall buyer pre-registration is really encouraging.
“We always invest in the experience and it’s great to see so many within our events community excited to see our exhibitors. Equally, we know our long-standing buyers will give a warm CHS welcome to the many new organisers and companies that are also coming along to show. They will have a super productive time with us, and I know our exhibitor community will benefit enormously from forging new relationships and re connecting with others.”
CHS Leeds will take place at the Royal Armouries on 25 April.
