CHS Birmingham is set to return on 31 October, with an increased investment in its visitor experience.
The organisers are expecting another significant rise in its Hosted Buyer and VIP attendance following growth at CHS Leeds earlier in the year. Previously, the show has seen rises of between a third and double hosted buyer attendance.
The investment is reflected in a series of partnerships with hotels, travel suppliers and the local business events community.
As well as access to over 200 exhibitors at the show, visitors will benefit from a Welcome Reception the night before the event, and the educational sessions during the event.
Emma Cartmell, founder and CEO, CHS Birmingham, said: “We always get great feedback from our hosted buyers, and we really believe in investing in their experience from the moment they set off to our show to when they leave it.
“We know that if we give them the best time, they’ll return. For us, it’s all part of setting the right tone at the event, positive, playful, excited and excitable; it’s who we are and why we’re so proud of what we do.”
