Cheerful Twentyfirst has launched its 2023 CSR Charter, the agency will now introduce a lead assessment tool which scores the environmental and social impact it takes on.
Steve Quah, founder and CEO, Cheerful Twentyfirst, said: “Our revised lead assessment tool will help us gauge and prioritise work that nurtures our creative potential, drives continued agency growth and considers environmental and social impact within a dedicated framework.
“It places us in a wonderful partnership with our clients to support them on more and more creative and engaging briefs that match our ethos.”
The charter also introduces an annual commitment to both publish and offset the agency’s operational carbon footprint, the hire of a permanent people and culture manager, the use of preferred pronouns in agency signatures and the removal of gendered toilets in their UK offices.
This new charter follows a 2022 commitment towards client-focused carbon measurement.
Andrew Harvey, managing director, shared: “We have spent the last twelve months observing our environmental and social impact through a much more granular lens, and using those insights to drive actual change.
“This included completing our first ever operational carbon audit and combating the results with a new project management system that focuses our productions on emission reduction. I’m pleased to say we have offset 198 tCO2e emissions through Gold Standard to account for our 2019, 2020 and 2021 operational footprints, with a longer term commitment for us to significantly reduce our footprint and the necessity to offset.”
Image Credit Rob Parfitt
