The International Congress and Convention Association (ICCA) has published its digital report exploring the significant global impact of business events across 60-plus years: Beyond Borders – How Associations Business Events Bring the World Together.
Using video interviews, data, and animated graphs, Beyond Borders features expert opinion and analysis from inside – and outside – the international associations meetings industry. It is an approach that has used ICCA’s expertise and reach in the industry for a report that includes contributory input from key figures from IMEX, ASAE, Oxford Economics, the Associations, CVBs, government, and the political lobby.
ICCA uses its stats to show the rise of business meetings and events and the impact they have made in our countries, cities, and communities. Another key significance of Beyond Borders is attempting to find some indications of what comes next?
For 60 years ICCA has traditionally published industry analytical reports on a five-year cycle, but with the world changing significantly since 2018 and the pandemic forcing a radical review on how events are done easily accessible there was a need to make this new information shareable to ICCA members and to the wider global community. The report is as much about what comes next as what has come before and leading experts from both inside and outside the meetings industry share their thoughts about what the coming 12 to 18 months might entail.
The report reveals what they have to say in short interviews about The World Economy, The Economic Value of our Industry, Advocacy on the Political Stage, Growing Industry Talent, Association Meeting Trends and Social Sustainability. And more expert contributions will be added soon.
ICCA CEO, Senthil Gopinath says of the new report: “Beyond Borders asks pertinent questions about the World Economy, the Economic Value of our Industry, Growing Industry Talent, Association Meeting Trends, and Social Sustainability so we get a tangible view of the major concerns and opportunities facing us all. The stats tell one story, but the people tell another. ICCA is and always will be a people business… which is why Beyond Borders speaks to us all in a clear and distinctive way. This is our industry, this is our community, this is our moment to come together and seek common purpose.”
Beyond Borders – How Associations Business Events Bring the World Together is made available to all who see and value the importance of our global industry as a driver for change at a social, political, and cultural level.
