Work is underway to enhance the event and meeting experience at Coventry Building Society Arena as part of significant investment being made across the venue.
The front entrance to the sport, conference, music and exhibition venue is set to receive a revamp, following on from the opening of the south pavilion entrance last year. The venue atrium, which acts as one of the main routes to the conference and exhibition facilities, has already been refreshed with new colours and branding.
The main boardroom at the venue has been transformed and now features branding from new owners Frasers Group. The boardroom, which has a view of the stadium’s pitch, has been re-designed and equipped with the latest audio-visual technology.
Work is ongoing to enhance other meeting rooms around the venues and bring those spaces in line with the standards set in the boardroom.
Coventry Building Society Arena also features three offices for event organisers around the venue and two of those offices are set for refurbishment. A spokesperson said: “The offices will be made more comfortable for event organisers, with new furniture, lighting and decoration.”
On-site hospitality
Occupancy rates increased 28% last year at the onsite Doubletree by Hilton Hotel, which opened in 2015.
The hotel is set to be decorated throughout in the coming months as part of the wider renovation work.
Decorated areas include: the hotel lobby and reception; guest rooms and bathrooms, as well as stairwells and corridors.
In preparation for the summer, improvements are being made into the hotel air conditioning system and plans are in place to invest in a new system in spring 2023.
New flooring is also being installed in the hotel restaurant, with the restaurant also undergoing a full redecoration.
Paul Michael, commercial director, CBS Arena, said: “We’re seeking to make a wide range of improvements around the venue over the next 12 months, with the goal of enhancing the experience for visitors and customers who host their events with us.
“We’re set for a very exciting 12 months at the venue, with stadium concert show, major exhibitions and conferences, and showpiece sport events, and by making improvements across the venue we will further enrich the experience visitors and event organisers have at Coventry Building Society Arena.”
