Capita Travel and Events to offer loyalty scheme on East Coast Trains

Event management agency, Capita Travel and Events, claims to be the first agency to offer East Coast Trains’ loyalty scheme to its corporate customers.
 
This follows the introduction of the train provider’s customer loyalty scheme to businesses, Rewards for Business.
 
The scheme was previously only available to travellers booking directly through the train operating company’s own website.
 
“The new scheme, Rewards for Business, recognises customer loyalty and enhances the experience for business travellers on the East Coast route,” says Head of Rail Product UK and International at Capita Travel and Events, Raj Sachdave. “Our goal is to increase customers’ compliance to their businesses travel policy by incentivising and thanking travellers who book through their contracted agency. The new scheme will give travel buyers increased visibility of rail spend allowing more meaningful benchmarking and analysis.”
 
Martin Turner, Head of Agency Sales for East Coast Trains, adds: “Every East Coast booking with Capita Travel and Events is followed with a reminder that rewards points can be earned by joining the scheme. It is little surprise that having extended the scheme to business, we have more loyalty members with Capita Travel and Events than with any other agency.”
 
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