Butlins Events, the meetings and events commodity within Butlins, has reported a 22 per cent increase in business and a doubling of corporate meeting and events in 2013.
Bultins Events has attributed the increase in revenue to the targeting of core products towards the corporate events market and a campaign to drive awareness of the Butlins Events product throughout the UK. Encompassing three resorts, Butlins Events welcomed UK brands including Waitrose, Hasbro, Activision and MG, on-site in 2013.
Business growth has also been attributed to the £200,000 investment in the Bognor Regis Shoreline Conference Centre last year, a project which improved the resort’s conference and event facilities.
New initiatives for 2014 include exclusive hire of its three resorts at Bognor, Minehead and Skegness, and with 83% of conference bookings currently taking advantage of Butlins’ teambuilding facilties, new packages will also feature at all three sites.
“2013 has been a fantastic year, seeing some of the best results for Butlins Events, with a number of corporate clients now starting to take our offering more seriously,” says National Sales Manager at Butlins Events, Simon Jones. “Site visits are the key in converting our business; if clients are able to invest some time and see for themselves what the resorts have to offer, how we can add value plus a little Butlins fun to their event, they almost always confirm – it’s definitely a perception changing exercise for them.”
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