Business Tourism Scotland conference 2014

Digital guru Ben Hammersley gave the keynote address at the Business Tourism Scotland conference at the Assembly Rooms Edinburgh, 2 December. He urged Scotland s business tourism industry leaders to harness technology to prevent them from becoming “psychologically desperate”.

Organised by VisitScotland and Scottish Enterprise and supported by Dundee and Angus Convention Bureau, Marketing Edinburgh, Glasgow City Marketing Bureau (People Make Glasgow) and Visit Aberdeen, the conference was attended by leading members of Scotland’s business tourism industry.