Britain for Events has joined forces with the GREAT Britain campaign, run by VisitBritain and No. 10, for its 2012-13 campaign.
MP and Chair of the All Party Parliamentary Group for Events, Nick de Bois and CEO of Excel London and spokesperson for the Britain for Events, Kevin Murphy revealed the partnership at meetings industry tradeshow IMEX, Frankfurt with the unveiling of a new creative that promotes GREAT Events in Britain.
Following a meeting at No. 10 it was proposed that a specific advert focusing on UK events would be added to the existing campaign creatives, which includes Music is GREAT, Countryside is GREAT, Heritage is GREAT and Innovation is GREAT.
N0. 10 developed the advert around ’Events are GREAT’ with Britain for Events aiding the distribution of the creative to an international business audience.
“We discussed how celebrating the British events industry represents a chance to promote our creativity, knowledge economy, sporting heritage, unique venues and architecture, as well as individual destinations within the UK,” says Chair of the Business Visits and Events Partnership and spokesperson for Britain for Events, Michael Hirst. “This is a massive opportunity to raise awareness of events as a key driver in the tourism economy and we’re encouraging organisers, venues and destinations to use the creative to target as many international visitors to the UK as possible.”
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