London-based Brand experience agency Strata has developed a bespoke rewards and recognition platform. The product, called Sherbet, was developed by Strata’s in-house team and the agency says it will deliver clients more value-added benefits in the incentives sector.
The platform is the culmination of almost two years of work led by Mike Parrott, head of performance improvement and incentives at Strata. He said: “What’s different about Sherbet is that it has been built from scratch, starting with a clean sheet of paper. We were able to rethink what a rewards and recognition platform should be and that has resulted in some unbelievably exciting results. The technology combines a perfect blend of calculation algorithms and AI. It’s structured to enable businesses to self-service their campaigns with speed and ease… The potential of our platform is incredible and will disrupt the traditional rewards and recognition market.”
Strata has invested in a dedicated team to harness the new platform’s capabilities and they will operate as a separate division within the growing Strata Group.
Simon Hambley, CEO of Strata, said: “Developing and launching a whole new service offering and division isn’t easy but it’s hugely exciting for the business.
“Sherbet’s development is perfectly timed and sits within our ambitious plans and company vision… We want our clients to see us as the leader in our field, driving maximum value and ROI from their budgets.”
Hambley continued: “In today’s competitive marketplace, recognition and retention is harder than ever but that’s where Sherbet can help and why it’s been developed.
“We saw a need for a full end-to-end performance improvement product that was both user-friendly and affordable, so we took the opportunity to talk with clients and build a solution that meets the needs of our customers.”
