Marketing and events agency Blueprint Partners has announced its new value proposition as part of the agency’s brand repositioning.
Blueprint Partners has a client referral rate of more than 90%, but undertook a brand repositioning exercise to provide clarity around the broad range of work it delivers for clients, particularly to businesses who might be less familiar with the agency.
The agency’s brand repositioning process took six months and comprised conversations with stakeholders, clients and external workshops, in order to better communicate how Blueprint Partners helps its clients.
Through this, they found that Blueprint Partners unlocks value within its clients’ partner networks and its clients’ customers, through two distinct specialities.
- Internal enablement: Blueprint Partners transforms scattered sales channels, partner networks and internal teams into confident brand advocates through targeted programmes that drive measurable growth. The agency achieves this through engagement programmes, events and experiences, dealer and partner marketing services, portal and platform support and content creation.
- External engagement: Blueprint Partners designs and executes brand experiences that bring brands to life; combining imagination with seamless delivery, Blueprint creates standout moments that resonate with audiences and deliver brand growth. The agency achieves this through events, experiential marketing, content marketing, production and digital services.
The value proposition is further explained in this video of Blueprint Partners CEO Mark Anand and Chief revenue officer Rhys Kirkham.
Mark Anand, CEO of Blueprint, said: “Blueprint Partners is approaching its 30th birthday, so we took a moment to pause and reflect on the huge variety of work we’ve delivered for our clients. We realised that we needed to be much clearer about how we help our clients and find a way of wrapping this up into one clear proposition.”
He added: “We can now clearly explain how we help our clients to unlock the value in their business through enabling their internal teams or partner networks, or engaging their target audiences and stakeholders.”
As part of the agency’s brand repositioning exercise, Blueprint Partner has launched a new website.
The site helps to further explain how the agency helps its clients, as well as showcasing some of the agency’s most exciting client campaigns.
