If you’ve been in the industry for a while, you’ll know that events are far from a 9-to-5 job. In most cases, they demand long hours, high energy, and constant adaptability—making an even stronger case for venues to offer wellness rooms and spaces.
From walking the tradeshow floor for two or three days straight to business lunches, back-to-back meetings, interviews—the list goes on.
Do things ever go exactly according to plan? Do events start on time and unfold without a hitch? In most cases, the answer is no—and that’s okay. But we all need a little extra support to ensure that once the crisis is averted, we can regroup, recharge, and gear up for whatever comes next.
Here are five reasons why venues need to start offering wellness rooms as part of the delegate experience at conferences and exhibitions.
1. Growing demand for wellness
Wellness has become a priority across industries, particularly post-pandemic. Event organisers are increasingly integrating wellness into their programmes (e.g. meditation breaks, yoga, quiet rooms) to support attendees’ mental and physical health. Venues that provide purpose-built wellness spaces are more likely to meet this demand.
2. Improved attendee experience
Events can be overstimulating and tiring. Wellness rooms offer attendees a chance to recharge, decompress, and return more engaged. This enhances their overall experience, making the event and the venue more memorable.
3. Attractiveness to event planners
Offering wellness spaces can be a competitive differentiator. Planners are actively seeking venues that align with their clients’ values, including sustainability and wellbeing. A wellness space signals that a venue is forward-thinking and attendee-focused.
4. Inclusivity and accessibility
Wellness rooms can double as quiet spaces for neurodivergent attendees, nursing rooms for parents, or prayer rooms for attendees with religious needs. This inclusivity supports a broader range of attendees and shows that the venue respects diverse needs.
5. Minimal investment, high impact
Venues don’t need to build full spa facilities, just a clean, quiet, comfortable space with soft lighting, seating, and perhaps aromatherapy or calming visuals. The ROI, in terms of client satisfaction and repeat bookings, can be significant.
