Best Western Hotels and Resorts is the latest venue group to sign up to venuedirectory.com’s Instant Book platform.
The hotel group has over 250 properties in the UK.
Jim Muir, commercial director at Best Western Hotels and Resorts, GB, said “Launching Instant Book allows us to sharpen up the booking side for small meetings and give planners the ease and efficiency they’ve been asking for.”
At venuedirectory.com, small meetings account for 82% of bookings made on its website in 2022.
Michael Begley, managing director of venuedirectory.com, added: “You can book accommodation out of hours, so why not a meeting room?
“Instant Book offers so many valuable business benefits as well as sheer simplicity all round. We are delighted that Best Western have come on board.”
