Belfast leaders commit to delivering economic impact for the city

It is estimated that events, such as conferences and conventions, deliver approximately £209m in direct economic impact
Julia Corkey, Andy Fell and Steve Daniels
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Senior leaders from across Northern Ireland came together at an event hosted by ICC Belfast last week (29 June), to reaffirm their commitment to delivering economic impact for the city.

It is estimated that events, such as conferences and conventions, deliver approximately £209m in direct economic impact, with up to 2,000 new jobs targeted by 2030 as a result.

Key players and goals

Attendees, which included key decision makers in business tourism including ICC Belfast partners Visit Belfast, Tourism NI and Invest NI, had the opportunity to engage with leadership expert Andy Fell.

The session highlighted how working together will support the sector’s common goal – to help build on Belfast’s reputation as “a unique city for business events.”

Steve Daniels, chairman of ICC Belfast, also delivered an address at the event. He said: “Building the Belfast brand, and its reputation for conferences and events is crucial.

“With the support of our stakeholders and citywide partnership, we intend to consistently exceed our clients’ expectations to underpin our reputation as a premium venue capable of accommodating globally significant business events. We may all have a different role to play but we share the same vision.”

Last year, Tourism Northern Ireland, Visit Belfast and Visit Derry partnered with a range of organisations including ICC Belfast, Queen’s University and Ulster University to launch an integrated strategy for business events in Northern Ireland.

The strategy aims to double the number of international conferences hosted annually and attract three times the number of delegates from the UK and Ireland by 2030.

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