The UK trade association for the business events, accommodation and meetings industry, beam, has appointed Sian Sayward, director of commercial partnerships, people and projects at Inntel, as its new chair.
As a long-serving board member, Sayward will also continue to be beam’s governance director.
Commenting on her new role, Sayward (pictured) said: “This is a tremendous honour.
“With our revitalised sense of purpose, our expanded board, action groups and broader membership, we are well set to grow and to drive the industry and the association forward.”
Additional new roles
Julie Shorrock, managing director of Hotel and Travel Solutions (HTS), will be vice chair and will succeed Sayward as chair for 2024.
Shorrock said: “I’m looking forward to supporting Sian as her vice chair and to being the incoming chair for 2024, as we continue to build upon the beam legacy – ensuring our members and their voices are represented appropriately across the industry and beyond.”
With the appointment of the chair along with the board’s reassigned roles and objectives, Juliet Price will have a new role as development consultant, working with the board to focus on a growth and expansion strategy, supporting the directors leading the association.
