Ashfield Meetings and Events has released a White Paper which explores how healthcare professionals (HCP) value events.
The White Paper speaks to a group of global HCPs who regularly attend congresses to determine what physicians’ perceptions are of the role Industry plays in their congress attendance and medical education journey and whether physicians are finding value from the exhibit hall and stand experience, and how Industry can maximise this engagement and education opportunity.
It also explores how physicians choose which healthcare companies to be sponsored by, and does the quality of offer really play a large part in the decision-making process and how the onsite experience between Industry and physicians can be improved.
Based on a study of over 200 global HCPs who participate in national and international congresses, this free white paper provides context as to the decision-making process physicians make, and valuable insights as to how the congress experience might need to evolve in order to accommodate a greater number of healthcare professionals.
