Global event agency Ashfield Event Experiences (AEE) has joined The Creative Engagement Group (TCEG).
The addition of AEE aims to enhance TCEG’s live and virtual experiential capabilities and strengthen its position in healthcare events.
The move will also help AEE capitalise on the expertise of TCEG. AEE is already combining with TCEG’s capabilities in film, digital, virtual, capability development, learning and scientific engagement as well as its behavioural science unit, to enhance its offer for clients.
The AEE leadership team will report into Russ Lidstone, group CEO The Creative Engagement Group.
Commenting on the news, Lidstone said: “This move means that alongside our experiential teams at WRG and Just Communicate, our group represents a powerhouse in global events at a time when the return of in real life alongside hybrid events is on the minds of all clients. No-one is positioned more strongly for that hybrid world or has our breadth of expertise in the healthcare events category.”
Liz Harvey, VP creative (US), Ashfield Event Experiences, said: “Becoming part of The Creative Engagement Group is already enabling Ashfield Event Experiences to provide a wider range of services to our clients across North America, helping us to create engaging healthcare events that inspire lasting change.”
