Ashfield Event Experiences (AEE), US, part of Inizio Engage XD, has promoted Katie Coleman to head of the US business.
Ashfield Event Experiences provides end to end event solutions for healthcare companies, including logistics, attendee management, congress and conventions, event production, venue sourcing, engagement solutions, design and communications.
Coleman’s promotion reflects the continued growth of AEE and in her new role, she will be integral to driving performance, exceeding the expectations of its clients and working with the global leadership team, continuing to grow the business in the US.
As part of her role, Coleman will also support the continued integration of AEE within the Experience Design (XD) specialist area of Inizio Engage and draw on the increased breadth of services available to their clients including film, behavioral science and employee engagement.
Coleman joined AEE in 2004 and with nearly two decades of experience with the company, she has played a key role in both the delivery of healthcare events for many international pharma clients. As client engagement director, she has also helped clients meet their strategic objectives.
Russ Lidstone, president of Inizio Engage XD said “Nobody understands the events landscape better than Katie and her experience of working with blue chip clients both in North America and globally is invaluable.”
Coleman added: “I’m so proud of the work we do here at Ashfield Event Experiences and I’m thrilled to be given the opportunity to lead our US team.”
