The Ascott Limited (Ascott) has announced the launch of the ‘lyf Innovation Lab’ to improve its digital offerings at its co-living lyf properties.
Created in collaboration with Temasek Polytechnic’s School of Informatics & IT, the lab will develop immersive virtual reality and augmented reality technologies to deliver experiences to guests in the metaverse.
lyf one-north Singapore will serve as a living lab for field testing and successful pilots will be implemented across other lyf properties.
The service model of lyf is anchored upon the Discover ASR mobile app which enables contactless room bookings, free check-in/check-out, keyless room access, management of social spaces and community events, and a communication board with guests to cashless payment.
Commenting on the launch, Tan Bee Leng, MD for brand marketing, Ascott, said: “The lyf brand has always been advocating new ways of living and forming communities. We are now enhancing our lyf community building efforts beyond the walls of our apartments and the lyf social spaces. Tapping on VR and AR technologies, lyf is aiming to offer a borderless experience to our guests in the virtual realm.”
