Following recent contract wins at three event venues, audio-visual and entertainment technology company Anna Valley has promoted Dan Orchard (pictured) to the role of venue director.
Orchard joined the Anna Valley team as director of business development for the rental division in 2017 after four years as group business development manager at Blue-i Event Technology.
The newly created position will require Orchard to overlook both commercial and operational aspects at all the venues where Anna Valley is the preferred audio-visual partner, reporting directly to the board.
Contract wins
Over the last eighteen months, the company has won various contracts.
Anna Valley has signed a preferred partnership agreement with ExCeL London in December 2020, was appointed by Tobacco Dock as its new AV service partner in June 2021 and expanded its existing AV maintenance contract with The NEC Group to help deliver events at the venue as part of their Preferred Supplier Programme in January 2022.
Commenting on the news, Pete Jones, MD, Anna Valley, said: “After spending almost five years growing our event business and working with agencies to produce brand experiences, Dan is the perfect person to bring the unique Anna Valley approach to the venue sector.”
Orchard added: “I’m looking forward to working with and growing Anna Valley’s venue teams as well as continuing to support my existing clients hosting events at our venues.”
