American Express Meetings & Events has launched a new platform called The Meetings Marketplace, which will house a curated and vetted collection of technology solutions.
The expanded product set made available in The Meetings Marketplace is designed to support clients’ meetings programmes and maximise return on investment. The platform contains both first and third-party solutions, providing many options for clients with differing levels of complexity and functionality in their meetings programmes.
The Meetings Marketplace will cover planning, sourcing and attendee management, as well as attendee experience technologies such as meetings app building solutions, and post-event analytics.
Clients using any of the solutions in The Meetings Marketplace are supported by dedicated American Express Meetings & Events teams, making these applications easy to use and designed to help achieve your meetings goals.
Data from Meetings Marketplace technology solutions flows into a central platform, allowing customers to expand programme insights and eliminating the need to merge data from multiple sources to build reporting. As part of The Meetings Marketplace approach, dedicated support teams evaluate all technology options and help clients deploy efficient and effective M&E programmes of all scales and complexities.
Issa Jouaneh, senior vice president and general manager, American Express Meetings & Events, commented: “The world of innovation and technology for meetings & events is full of possibilities, but complexity can be a challenge.
“Our goal is always to simplify the process, connecting the dots between our clients’ needs and the solutions and partners that address those needs, aligned with our rigorous service and compliance standards. We debut The Meeting Marketplace with the confidence that it will expand our ability to meet the evolving needs of our clients.”
To learn more about American Express Meetings & Events’ The Meetings Marketplace, read here.
