A new company, allpointsAI, has officially launched to demystify the noise, confusion, and hype surrounding AI, offering real-world, strategic, and measurable AI solutions for creative businesses and agencies.
Former Group CTO of Imagination, Anton Christodoulou joins forces with commercial growth consultant and industry leader Max Fellows to launch allpointsAI – the first purpose-built AI solution designed to give businesses in the experience and creative industries a lasting competitive edge.
allpointsAI focuses on creating tools that improve agency efficiency while maintaining the human element. From reducing bespoke pitching costs and cutting pitch times by up to 80% to refining talent acquisition processes, it aims to be a trusted strategic partner rather than just a technology provider.
The newly launched company states that it was developed in response to frustrations among creative leaders over repeated investments, inefficiencies, and rising costs in the pitching process, as well as the lack of practical AI solutions that address the unique challenges of these industries.
“We’ve reached a point where AI is either being blindly adopted, or completely ignored. allpointsAI sits firmly in the middle, cutting through the noise and ‘frenzy’, focusing on what really matters: measurable outcomes. This isn’t about chasing shiny tools. It’s about building meaningful, tangible solutions that creative businesses can own, trust, and scale with clear, quantifiable costs and savings,” said Fellows.
“AI is here to enhance us, not replace us – and properly aligned with the real-world business challenges our industry faces, it can reduce the noise, eliminate repetition, and offer a powerful strategic lift, helping founders and leaders reclaim time, talent, and margin. allpointsAI brings the experience, technical rigour, and deep industry insight to help creative teams get there faster, smarter, and with measurable impact,” added Christodoulou.
