Wi-Fi provider Airangel has unveiled a new market strategy to increase its channel-based sales and enter markets such as the expanding private rentals sector, in response to increased customer demand and growth of its global Wi-Fi sales.
Airangel says it has refreshed its core technology, set up new company divisions and created three new brands. This follows it securing £1.7m overseas development funding and making two recent acquisitions including the cloud managed wireless solution provider Captiv.net.
Experts say the global public venue wireless connectivity market is poised for significant growth; according to the analyst Gartner, by 2022 85% of new public venues will require wireless connectivity, up from 30% in 2016.
Airangel has now restructured its business under three divisions: GeniSys – its refreshed guest internet platform for leading global hospitality brands; Activnet – its UK Wi-Fi managed services solution, and; Captivnet – it’s new offer for channel partners, predominantly in continental Europe, the Middle East, Africa and Russia.
Dean Wilkinson, Airangel’s CEO commented, “Our strategic acquisitions forming our new channel division Captivnet was our first step. Now, we’ve also launched our new Wi-Fi ‘guest engagement and information system’, GeniSys, plus a new managed services brand, Activnet, to work exclusively with the UK hospitality and private rental sectors. Reflecting this strategy we have restructured and completely rebranded the business to provide a fresh look and feel for the complete Airangel family.”
The new GeniSys platform is a complete redevelopment of the company’s MyAirangel product used by thousands of hotels and other venues worldwide including The Ritz London, and Mövenpick Hotels and Resorts. GeniSys is an innovative cloud-managed guest WiFi management platform that provides hoteliers with an easy way to get guests online, provides detailed reports about guests and network performance, and can be used to engage with guests in real-time, whilst they are in the hotel and browsing the internet.
Airangel’s director of operations, Neil Williams, said, “To ensure that our existing and future customers have access to the best possible products, we decided to completely redevelop our existing Wi-Fi platform to guarantee its ability to meet the increasing demands of today’s guest Wi-Fi networks. We wanted to make sure that GeniSys is fully scaleable and will allow us to quickly add new features to meet customer demand.”
