Lizzy Eaton (pictured), managing director of Oddity Events, says the pandemic has set new expectations for audience engagement and experience.
“The pandemic seems to have killed off the didactic lecture format for good. It forced our senior clients to understand audience behaviours and the level of experience that is expected in exchange for their time to attend our clients’ events,” she says.
Because of this, the agency are seeing an increased appetite to upgrade across the board.
“Clients want vibrant content with state-of-the-art technology and wow-factor productions,” she says.
Technology and current projects
“Incorporating active engagement from audiences through technology is becoming a key priority when developing and designing events,” says Eaton.
“We are being given more freedom to be creative, and more budget to level-up,” she adds.
Eaton reveals the agency are currently working on a brief which uses 360-degree video walls throughout the venue, and augmented reality installations.
“It’s great that our clients are giving us the authority to push the boundaries with their event concepts.
“It’s a clear shift away from the traditional formats we were previously used to executing, which, for a small agency like ours, is really exciting,” she adds.
