Global brand experience agency Nteractive has launched ‘Better Choices’ – a programme to help brands create sustainable live experiences by aligning their event activations with their corporate sustainability goals.
Better Choices aims to offer brands a “comprehensive framework” to understand and improve their sustainability performance and allow them to set a baseline for their current event emissions, with clear recommendations on how to reduce them.
The agency has set a target to reduce emissions by 50% on an event-by-event basis, using the TRACE platform developed by isla.
Neil Evans (pictured), owner and co-founder, Nteractive, commented: “We have always been passionate about sustainability, and this year we’ve dramatically stepped up our efforts. We believe that sustainability presents an opportunity for our industry to improve live experiences. Better Choices creates better experiences, which in turn deliver better results for all stakeholders, whilst being far better for the planet.”
Since the start of the year, the agency has been working with sustainability consultant, Ben Quarrell. He has been helping the agency embed sustainability planning into event processes and ensuring that all staff have received sustainability training.
Quarrell said: “From day one, I was really impressed by the passion for sustainability of everyone at Nteractive, and their commitment to creating more sustainable live experiences for clients. This passion, combined with the team’s understanding of the challenges facing clients in terms of event impact and sustainability commitments, drives Better Choices – pragmatic, actionable and measurable solutions.”
