Aberdeen Exhibition and Conference Centre (AECC) announced, 29 July, that GE Oil & Gas will be the new sponsor of the AECC Aberdeen Arena.
A 10-year agreement will see the Arena being renamed the ‘GE Oil & Gas Arena, Aberdeen’. The sponsorship was brokered by BDS Sponsorship acting on behalf of AECC.
The key conference venue in the North East of Scotland hosts over 600 events and welcomes 300,000 people through its doors each year.
The Arena hosts concerts, comedy and sporting events, large dinner-dances (including the annual Energy Ball), trade and public exhibitions (Offshore Europe, Your Wedding Exhibition, The Scottish Home Show) and many large conferences each year.
“GE Oil & Gas are delighted to have concluded an agreement with the AECC to be the Title Sponsor of the Arena ahead of the Offshore Europe event in September,” said Rod Christie, CEO of Subsea Systems at GE Oil & Gas.
“The Arena is a hugely important venue for Aberdeen, hosting a range of industry and social events that support the local economy and community. Being just across the road from the Global Headquarters of our Subsea Business, we already had very strong links with the venue and strengthening the relationship seemed a natural thing for us to do,” Christie added.
Christie said the deal would help GE Oil & Gas create awareness of the opportunities the oil and gas industry offers and promote the brand across the region as an employer of choice.
Brian Horsburgh, Managing Director of AECC, said: “We are delighted to have a global brand company such as GE Oil & Gas as a key sponsorship partner. We see many positive benefits from working with them and we are looking forward to developing these”.
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