Since the launch of Advantage Meetings & Events (AME) in June 2018, the meeting and events resource and white-labelled event management service claims it has aided nearly 100 members.
Since its launch, Advantage has welcomed an additional full-time AME employee to support the increasing volume of member enquiries. Members have also been able to utilise a variety of digital tools, from venue finding portals and a global tax reclaim service to group visa solutions and a small meeting booking platform, which is available to Advantage members at no cost and can be upgraded to a white-labelled, bespoke solution for members to provide to their clients.
Andrew Winterburn, director at Advantage Meetings & Events, said: “The success of AME has been phenomenal and the demand from members highlights the business growth opportunities in the meetings and events market that many are utilising. AME’s second year of operations will be just as exciting as the first, as we will be hosting a new innovative format for the Meetings Master Forum on 1 October 2019, member webinars focused on the Introduction to M&E, Small Meetings and Boosting your M&E Business, as well as launching new Crisis Management advice and Strategic Meetings Management Programme (SMMP) Consultancy services.”
Mandy Rayson, support manager at Norad Travel added: “Norad Travel has used the Advantage Meetings & Events service four times this year and we are delighted with the service received and the professional branded proposals that we were able to send to our clients. Our clients’ meetings and events needs are varied, with a lot of small to medium meetings in repeat locations which we can easily handle, but they do also need some larger conference packages and ask us for a variety of locations and options – this is where the Advantage Meetings & Events service has been invaluable, and a much more economical option for us than investing in our own search tools. The team has been fantastic, chasing and liaising with the hotels on our behalf until we reached the contract stage, when we took over. The service has saved us so much time and provided a vital extended service for our clients.”
