European aparthotels network Adagio has launched new products and undergone an image makeover as it celebrates its 10th anniversary. The network says it is on track with its aim to have 150 aparthotels and 15,000 apartments by 2020.
Adagio was formed as result of a 2007 joint venture between Pierre and Vacances Center Parcs and AccorHotels. New design concepts will be implemented in 2018 in 20 aparthotels and, in all, 64 establishments will be renovated over four years.
Common spaces have been rethought, beginning with a welcome area that turns into a table d’hôte, a shared kitchen, a co-working area, a delicatessen and a world map display board where customers can paste photos or comments.
There might be a table football or a piano, to reinforce a feeling of enjoying time together, or a ‘library of objects’, giving guests the opportunity to personalise their apartment and feel ‘at home’.
Regular entertainment will be on offer such as aperitif samplings and cookery workshops arranged by resident chefs, while new hosting solutions are aimed at guest expectations and include:
- Room Mate: A modern space saving dedicated to urban youngsters, allowing them to share an apartment where cooking and relaxation areas will be common but the rooms will be personal.
- Combo: Two-storey flats with shared common areas. The goal is to pool common spaces, enrich the guest experience and unify the services and concepts of the two brands under one roof. The first Combo will be opened in Leicester in 2018. Other projects are planned in France, Switzerland and Germany.
