At just 15, Laura Rosinska was living in temporary accommodation, navigating life alone and slipping through the cracks of a broken system. What she lacked in stability, she made up for in determination—a trait that would eventually fuel her rise from survival mode to CEO. Fast forward to today, and she’s at the helm of Event Exec, a £2.5 million luxury events powerhouse known for its access to the most exclusive experiences on the planet.
Now, as the company marks its 10th anniversary, Rosinska isn’t just celebrating a decade of business—she’s redefining what corporate hospitality can look like in a post-pandemic world. Her latest move? A ground-breaking partnership with The Landscape, a curator of high-end corporate wellness retreats.
It’s a full-circle moment for an entrepreneur who has overcome adversity, embraced neurodivergence as a superpower and emerged as a passionate advocate for purposeful, people-first experiences.
Building a business from adversity
Rosinska had a difficult start in life, growing up in an unhappy household and struggling at school. She often begged her mum to send her to boarding school, but as a low-income family, it simply wasn’t possible. She recalls: “So I stayed and I struggled. I couldn’t concentrate, couldn’t regulate my emotions. ADHD wasn’t really recognised back then—you were just seen as disruptive.”
She left home at 15 with no qualifications and sofa-surfed for a time before landing a job in a call centre at 16, selling double glazing. She says: “It sounds terrible, but I loved it. I thrived in that fast-paced environment. I loved talking to people and got all the dopamine hits my ADHD brain craved.” This early success sparked a long-term career in sales. After having her daughter Louise at 25, she joined the Goodwood estate, home to major events like the Festival of Speed and Glorious Goodwood. Starting in sales and operations, she worked her way up to head of event hospitality. She says “I thrived because I could handle both the sales and operations side, which is quite rare in our industry. That dual ability, I think, is part of my neurodivergence – it’s a superpower.”
After eight years at Goodwood, Rosinska spotted an opportunity to strike out on her own. She says: “I’d built amazing relationships with agencies and clients and I realised Goodwood was making a ton of money. I thought, ‘I can do this for myself.’” With a £50 loan from her dad to register the company, she Event Exec in 2015.
The early hardship that Rosinska faced was what drove her to the success that she has today. She says; “If someone says to me ‘there’s no way you’ll be able to do it’, then I will go and do it. That energy propelled me to begin with. It was like, “watch what I can do”, because I’d always been told I would amount to nothing and I was just not having it.”
Today, Event Exec has carved out a niche in the premium events space, specialising in hard-to-access tickets and VIP experiences. With a vast global network and a reputation built entirely through word-of-mouth, the company is now the go-to hospitality partner for top-tier events like Taylor Swift’s global tour and Wimbledon. She says: “Nearly 10 years later, we’ve weathered COVID and all that came with it. Now we’re a £2.5 million business. It’s amazing.”
Challenges and turning points:
Rosinska describes her time at Goodwood as a major turning point. Surrounded by a supportive team and deeply passionate about her work, it was there she laid the foundations for her future as a business owner.
But when she launched Event Exec, the reality of entrepreneurship hit hard. She says: “The biggest challenge has been the loneliness of being in business on your own, especially as a single mum. I knew I had the capability—it’s ingrained in me that if I go for something, it has to happen. It’s non-negotiable. But it’s a really lonely place to be. No one around me truly understood the gravity of the responsibility I carried.”
For the first eight years, Rosinska ran the business entirely on her own, only hiring her first employee two years ago. “It was just me, juggling everything—mum, founder, operator,” she says. “I muddled through a lot of it, but I’ve come out the other side with a decade of experience and an incredible network.”
Rosinska’s advice to women starting from scratch is to prioritise daily self-care practices and surround yourself with inspiring people—because confidence starts within, and collaboration is key.
One of Rosinska’s proudest moments was securing a year-long contract with Rolls-Royce Motor Cars—complete with test drives of every model—but she says it’s the heartfelt client feedback, like helping a grandmother take her granddaughter to Taylor Swift, that truly stays with her. Now, she’s looking to pay it forward. “It’s about giving back,” she says. “If anyone’s in the position I was in, I’d be more than happy to mentor them in an honest, genuine way—because I didn’t feel that kind of support was available to me.”
A journey to mindfulness:
Now, as she celebrates ten years of Event Exec she is incorporating wellness into her business, bookmarked by a partnership with The Landscape, a curator of high-end corporate wellness retreats. The partnership delivers tailor-made retreats that go beyond traditional corporate hospitality. These experiences help businesses build trust, collaboration, and creativity while providing access to top-tier wellness experts. Whether it’s an immersive team-building retreat, a pop-up luxury experience, or a high-impact leadership session, Event Exec ensures each event is personalised to the client’s vision
Rosinska says: “For too long, corporate hospitality has relied on alcohol-fuelled networking and surface-level interactions. We’re changing that. These retreats give teams the chance to step away from the noise, reconnect as humans, and build stronger, more harmonious workplaces. In nature, away from stress, people drop their masks. They have real conversations, develop trust, and return to work not just recharged, but genuinely more connected. This is about eradicating toxicity, fostering peace, and creating teams that thrive.”
Wellness is now a massive part of her identity and the partnership marks a natural flow in her journey. She now carries daily practices, such as journaling and breathing exercises. She says: “This is authentically me now. I’m completely different from who I was 10 years ago. I’ve done so much self-work in the wellness space—mind, body, soul—and it’s dramatically changed my life.
Looking ahead, Rosiskna hopes that her daughter, who currently works for Event Exec as client services manager will take over the baton and continue to grow the team, especially in wellness. corporate clients can now experience the transformative power of The Landscape, no matter where they are. From London to Los Angeles, Laura can curate bespoke retreat experiences in stunning locations worldwide, handpicking the perfect venue to match the client’s needs.
