Driving forwards with data

Jane Longhurst, chief executive of the Meetings Industry Association (mia), looks ahead to the next phase of reopening, and elaborates on the new miaTouchstone data tool
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Jane Longhurst, chief executive of the Meetings Industry Association (mia), looks ahead to the next phase of re-opening, and elaborates on the new miaTouchstone data tool.

The pandemic has constantly shifted the status quo, evolving, embedding and constructing new values and consumer needs on a global scale, impacting every element of our professional and personal lives sometimes positively but often negatively. That’s why I am sure as you read through this latest issue of Conference News you will have welcomed the return of more recognisable and comforting features, and in particular news of re-openings and returning enquiries of which provide a welcome indicator that we are beginning, very tenuously, to transition from survival towards recovery…

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