Latest Features

Reviewing the risks of climate change and AI

Paul Cook takes a look at some emerging concerns to consider when insuring your event success. Creating and designing events is exciting. Ideas are

Festival Szn

Gina Kay, marketing manager at Exhibition News, examines the festivalisation of business events. In today’s dynamic events landscape, the lines between business conferences and

Second-class speaker citizens?

Hayley Nicholson, event content specialist and owner of Nuff Said agency, shares her thoughts on the need for bigger investment into content and speakers

Being the client

Brand agency Strata’s new group head of strategic meetings management Caroline Lumgair Wiseman discusses the need to reimagine SMM and why it’s imperative to

Brand partnerships show the way forward

In a world of experiences collaboration is king, says Chris Booker, director of new business and marketing, TRO. Every week a new brand collaboration

Agency for change

Jacqui Kavanagh, CEO of EDGE Venues, surveys the UK landscape of meetings and event procurement post pandemic. Nearly every aspect of the meetings and

Short lead times, short term planning… long term solution

Martin Fullard looks at how short lead times and short-term planning are putting strain on many agencies. But a more long-term view is that

Inside TRO’s Champions League Final brand activations

Stephanie Herbst and Marina Lunn, senior project managers at global experiential marketing agency TRO, share their insights on creating ‘fan-first’ brand activations for the

From Wall Street to Events: Adam York’s culinary journey with Destination Burger

Former banking executive Adam York has transitioned from Wall Street to the food truck scene with Destination Burger, bringing diverse global flavours to the

New Sledge report offers insights for overcoming lead time and budgetary challenges

Events agency Sledge has launched a new report, Events And Content Must Go On: Insights and Soundbites to Overcome Lead Time and Budgetary Challenges and

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