Anyone who has attempted a hybrid event has found out that things that work in person, do not necessarily work virtually. One big example of that is video. It’s very tricky and expensive to make long-form video engaging. Just pointing a camera at a stage and streaming it will work sometimes, but the speaker has to be exceptional to really engage an audience.
The way we consume videos has changed dramatically. The rise of TikTok demonstrates that there is a huge appetite for short form video content and a new tool called ShoutOut is taking the events industry by storm by producing short form video content that can be posted immediately.
ShoutOut: transforming video content
ShoutOut completely reimagines how videos are produced. You can have any number of people recording testimonials or speaker interviews on a smart phone at your event.
ShoutOut then uploads the clips to the cloud and automatically adds the branding captions; subtitles, graphics and music and turns these clips into completed videos in seconds.
Your marketing team can access these videos from anywhere and share them on social media. From recording a clip to posting a fully branded video can be less than a minute.
This revolution in video production means you can cheaply make FOMO videos to post during your event, effectively turning your event into a hybrid event.
ShoutOut also makes highlight videos automatically by combining testimonials and shots of your event using its own editing algorithms. The videos look like they have been produced by a professional video editor. As well as video, your team can also post photos that can be easily edited and shared.
Think of it like a complete outside broadcast production solution, with people out in the field with mobile phones 
sending in content to your dashboard for you to tweak, if needed, then share.
ShoutOut is a complete production and distribution solution with no apps or software to download and you can get started in minutes. It’s designed for everyone and is simple to use.
You can still use ShoutOut alongside your traditional videos to create quick, authentic branded FOMO videos.
The ever-changing landscape
Regardless of the platform you use, I want to leave you with one important thought about video, from someone who has been making content professionally for over 30 years.
We are in the age of authenticity. Overly polished corporate and event videos are quickly becoming old hat. People want content that provides value and that feels authentic. Video can entertain, inform and create social proof and FOMO.
Video is consumed like food and the new game in town is fast food. Short, quick to produce bite sized ‘LoFi’ videos. Just look at the success of TikTok, Shorts or Reels.
The grammar of video content is constantly changing and evolving, the trend is faster, less formal and more fun.
ShoutOut represents a new era of fast, cost effective, and authentic video production. Perhaps now is the time to jump aboard.
To try ShoutOut for free, visit
