Short form authentic video content has become increasingly popular in recent years. Platforms like TikTok, Instagram Reels and YouTube Shorts allow users to easily create and share bite-sized videos. This trend has made its way into the world of events, with companies like Mash Media, Fortem Communications, Roar B2B and MBI using tools like ShoutOut to produce and share short form videos during events.
ShoutOut’s cloud-based approach to video creation allows your entire events team to become video producers and easily produce professional-quality videos automatically. Whether you’re recording on a smartphone or sending out a link to speakers and exhibitors to record on their devices, ShoutOut makes it easy for anyone to create videos. Plus, with the ability to automatically add logos, text, subtitles and other branding elements, you can make sure your videos are fully branded and aligned with your company’s image.
One of the key benefits of short form video content is that it’s more engaging and easier to consume than long, drawn-out videos. People respond better to bite-sized, episodic content, this is especially true in the fast-paced world of events. With ShoutOut, you can easily produce and share short form videos during your event, allowing attendees to see highlights and get a sense of what’s happening even if they’re not physically present.
In addition to being more engaging, short form video content is also more authentic and genuine. Longer videos can often feel staged or rehearsed, but shorter clips allow for a more natural, spontaneous feel. This authenticity is especially important in the world of events, where attendees are often looking for a more personal connection with speakers and exhibitors. By using ShoutOut to produce and share short form video content, you can help create that connection and foster a sense of community among attendees.
But don’t just take our word for it – the importance of short form video content has been recognised by some of the biggest companies in the world. In a survey conducted by Animoto, 74% of marketers reported that video had a positive impact on their marketing efforts, 59% of executives agree that if they watch a video, they’re more likely to buy a product or service. Additionally, a study by Wyzowl found that 79% of consumers prefer to watch a video to learn about a product or service, 82% of consumers say they’ve been convinced to buy a product or service after watching a brand’s video.
In conclusion, short form authentic video content is a powerful solution to turn your event into a hybrid event. With tools like ShoutOut, it’s never been easier to produce and share high-quality videos that engage and connect with attendees. Whether you’re using ShoutOut to create speaker videos, exhibitor videos, or even just short clips of attendees having a good time, this platform can help you create engaging and authentic content that helps bring your event to life.
About ShoutOut
Many event companies are finding creative and effective ways to use ShoutOut to produce and share short form video content. For trade Shows it has been used to produce highlight videos and testimonial videos at the event and exhibitor and speaker videos before the event has even started.
ShoutOut has also proven to be a valuable tool for conducting winner interviews at award ceremonies and being able to share them to social in seconds. Here is what event organisations are saying.
“By using ShoutOut we are giving our events communities the chance to share their personal experiences,” Max Agostini, Mash Media
“ShoutOut gives both our speakers and exhibitors an easy to use platform to create professional social videos in a few minutes,”David Juniper, Roar B2B
“We have had fantastic feedback from exhibitors and partners,” Viki Creed, Fortum Communications
“We use ShoutOut for all our events, it’s a great tool that is easy to navigate,” Lauren Carter Jones, Media Business Insight
To find out more about how ShoutOut can work at your event and to book a demo please visit: www.shoutout.social/events
